Objective: People who have higher social health can more successfully deal with the challenges and ups and downs of playing key social roles and participate more in collective activities and prevent social deviations and anomalies. In this regard, foresight and the development of a forward-looking strategy model by the media can play an important role in promoting the social health of their audience (individuals).Method: This research has been done qualitatively and quantitatively. In the qualitative phase, content analysis and Q methods were used, and in the quantitative phase, factor analysis was used to analyze the Q method data.Results: The content analysis of the media in this study showed that the most media production in the field of social deviations with 576 cases and the lowest media production in the field of violence with 237 cases. The field of social quality with 485 and the field of social issues with 312 cases are in the second and third ranks. A small questionnaire was made and based on it, the desired model was designed using PLS software. Conclusion: This model showed that the function of media is effective in promoting social health of society and can have the greatest impact on improving quality of life, reducing violence, reducing social deviations and social issues.

Preface and the aim of research: this research has an obvious question: “how will be the future of media management” which can be more cleared by another question: “How will be the management of future media”, why current media constantly alternating what seems to have taken on the traditional media which have become part of history. And these two questions immediately will challenge us with this thought that “Future media, themself how would be”. Afterwards with contemplation on this notion as well as through the enterprise architecture will figure out that “this how” will be including “Form, Content and infrastructure”.In the other hand, modality of future of media management or how will be the management of future media will have been defined by defining form, content and also infrastructure of future media.Methodology of research: Based on survey Methodology, this study can be classified as descriptive research and to do it, through library research methodology and Internet, with taking perspectives of approximately 500 specialists in communications, media, Futures Study, and ICT fields, Delphi method was used.Results (Findings): in this research, by redefining media and showing the developing relations of social and public media in addition six stages of “media transformation”, supplementation of traditional media with digital dimensions, modality of producing new method by new form and content and finally necessity and expectations of the media audiences, it is specified which “There is no possibility of survival for traditional media” and “in next generation of media (future media) a new form and content must be presented”. Also, characteristics of “this new form and content” have been provided in “future media”.Amongst essential features which were found in this research can be noted “Mandatory continuous change and definite destruction of form and content of the current traditional media, becoming “multi-format & hyper” all media products, eliminate of time and place of receive and broadcast, production and broadcasting on demand, COD & POD (Cast On Demand and Produce On Demand), Accompany or mobility, Interactive, cyber, Cyborg, CybHuOrg, Socializing, Intelligent, and Being Based on Apps, and dozens of other features extracted from “form and content”.Furthermore, concepts such as PGPC (Private, Governmental, Public, and Cooperational management (that it is the structure of future media’s Owning. Architectural Model of Content, Global mobile media / GMM, Social Mass media / SMM, etc.Conclusions: In this study by using different Enterprise Architecture and business models, the most efficient possible model has been suggested and identified which future of media means the future of “the form, content, and infrastructure”.Hence, clearly shown that media management is managing these three areas. As a result, the properties of future of media management have been showed by approximately 100 properties in scope of “form, content, and infrastructure.

One of the numerous consequences of the complication of human communities is an increase in the possibility of different crises. This has altered the question regarding the desired model of management to a serious concern for all the political systems. Hence, research on the role of different factors in a crisis becomes relevant, and undoubtedly, "media" is one of the most important elements. Focusing on the nature of modem media as tools not exclusively at work for defined and common purposes, the author examines the role of "media" in crisis management. For this purpose, a triplet theory, based on "media-crisis-social capital" has been designed and proposed here. Based on this theory, a practical model incorporating the whole process of a crisis situation, has been developed. And finally, six strategic propositions highlighting the measures to be taken by media in managing a crisis have been put forwards.

Habitat suitability prediction for the animals is one of the ways to achieve the conservation goals for biodiversity. In the present study, habitat suitability of Lacerta media has been evaluated. Based on the maximum entropy result, northwest and western Iran has been predicted as the most suitable for the species presence. Also there are several records of the species presence in Alborz, Markazi, East Azarbaijan and Esfahan provinces that currently situated outside of the suitable predicted region. Precipitation of the coldest quarter with contribution more than 40% was distinguished as the most contributed environmental variable for species presence. Unsuitability prediction of the species presence in central plateau and East Azarbaijan province directly has been influenced by the recent decreasing of winter precipitation. Also, disturbance the habitats of the species along valleys and rivers is the main factors to the decreasing population size of the species. Finally, evaluation the effective factors for species distribution and finding new suitable areas for species presence can help to prevent the species extinction risk in the wild.

Any kind of challenge facing a society in any periods of time is deemed a crisis. Managing crisis situations, at least in the past fifty years, has been employed as a practical and classic strategy by media to stifle criticisms, and it is expected that media accept and go along with it. However, it cannot be claimed that all crises are related to media, but most of them are created by media. Generally, the significance of media security function in the current society is undeniable, and the critical situation at the national, regional, and global level as well as the complex political situation governing the whole world, have added to this importance. media, due to their ideological proclivity and political party affiliates, looks at the social events from different perspectives and, accordingly, for conveying and highlighting these changes and events, act differently. The present article addresses media threats (with an emphasis on the western media) and the consequent crises as well as the way of managing these crises.

The researcher attempts to provide media manager competency model and use competency models, plans of key competencies by using media Manager to identify competency model. To determine the suitability of managers media from referring to the expert's approach has been used. Fits with the approach, grounded theory approach is used in this article. Researcher using a qualitative methodology that is grounded, no default, and the model provides field data. The three-stage analysis of interview data encryption Strauss and Kerbyne used, including open coding, axial and selective.After a final coded data and theoretical refinement semi-structured interviews with the director of media and the academia in the field of media management and communications that have been collected through snowball sampling and reach a consensus model is offered Which contains three categories of mental competence, merit media recognition, knowledge and management competencies that each of these sub-categories that merit has gathered around this core competencies.

Crisis is an inspirable part of today’s organizations and societies. Crisis is not an unusual and rare specification in societies, it has moved inside the society. All organization everyday are affected from small and large crisis, therefore managers should be ready to face with this crisis. They should understand that their organization must be safe of crisis. The aim of this research is finding deep and correct concept of crisis and its stages and also the public relations principles and communication with media through crisis.More over in this essay we try to explain crisis management, effective elements on organizational crisis, characteristics of crisis management and general crisis management, organizational crisis and etc.Also this essay has insisted on making crisis relation plan, the negative effects of crisis, methodology of crisis management, the crisis relations principles, and crisis law and media duties in crisis.

Background and Objectives: Crisis is an event which occurs all of a sudden, and is a serious threat for to infrastructures and/or basic values and norms of a system which requires rapid reaction. Taking consideration the role of communication and information providing during crisis, the present research aims at finding ways to access ways of communication during crises.Method: The present study, reviews the results of communication during crises through searching in valid electronic databases such as SID and Magiran, and through using keywords review articles and works of crisis experts, and some of them selected.Findings: Crisis management system should focus on providing information to the public and officials during the crisis, before and after it, and try to implement projects proportionate with crisis conditions.Conclusion: There are two approaches for combating and controlling crisis: direct and indirect. In both of the approaches crisis managers should keep in touch with all the concerned and affected parties, i.e. the public and crisis control managers. While disclosing the nature of rioters, crisis managers should ensure them that they will control the conditions and should try to encourage them to cooperate with them. Meanwhile, they should make the rioters convinced to either withdraw or adjust their requests and approaches.